We are driven by a passion for developing scientifically backed, premium health products that make a difference. We believe in going beyond “me-too” products and, instead, identifying unique market gaps and unmet consumer needs. We formulate our products with the highest-quality ingredients, ensuring they are highly effective and differentiated, even compared to the best global brands.
Why Goodness Care
- Uncompromising Quality: We source only the finest, certified ingredients, regardless of cost, to guarantee superior results and zero compromises.
- Science-Driven Innovation: Our team employs deep scientific and technical know-how to create cutting-edge formulas that address real problems.
- Market Gap Focus: We avoid saturated markets and pursue “blue ocean” opportunities with genuine market demand and potential where our products and partners can shine.
- Ethical Partnerships: We value partnerships with distributors who share our commitment to integrity, honesty, and high ethical standards.
Guiding Values
- Integrity & Truthfulness: We operate with complete transparency and ethical conduct in all our dealings.
- Unwavering Support: We offer unwavering support to our distributors and prioritize their success.
- Customer Empathy: We deeply care about the well-being of our end users and strive to exceed their expectations.
- Continuous Improvement: We constantly learn, adapt, and innovate to deliver the best possible products.
- Sound Financial Practices: We maintain responsible financial practices, ensuring long-term stability and growth.
- Agility & Efficiency: We operate with agility and efficiency, adapting quickly to market changes and opportunities.
Core Competencies
- Thorough Product Research & Development: We utilize cutting-edge ingredient analysis and formulation techniques. In addition, we conduct comprehensive market research to ensure our products address real needs and deliver desired results.
- In-depth Regulatory Expertise: Our team possesses in-depth knowledge of regulatory requirements for medical devices, cosmetics, and food supplements.
- End-to-end Product Development: We manage the entire product development process, from initial concept to market launch. Our team handles formulation, prototyping, and testing while partnering with GMP-certified manufacturers for production. This ensures quality control and efficient product delivery.
Product Focus
We primarily focus on the following product categories:
- Medical device
- Food Supplements
- Cosmetics
- Personal Care
Due to regulatory complexities, we do not develop products classified as pharmaceuticals.
Team
Raed Salah
Educated as a pharmacist, Raed has held various managerial roles in several renowned pharmaceutical companies, including Sana Pharma, UVEDCO, Philadelphia Pharmaceuticals, and Jerash Pharma. His experience spans positions such as Quality Control Manager, Research and Development Manager, Production Manager, and Technical Director.
Currently overseeing all technical facets of the company, he is responsible for product development, research and development, regulatory affairs, sourcing, and manufacturing. (Linkedin)
Khaled Salah
With an engineering background, Khaled has held various roles, including Product Director, Project Manager, Business Development Director, and Program Manager at esteemed companies like Souq.com, PwC, Yahoo, and Maktoob.
Currently overseeing all business aspects of the company, his responsibilities encompass partner relations, commercial contracts, business development, marketing, and sales. (Linkedin)